About
us
Macdonald Wynne Davies
Macdonald Wynne Davies’ partners are Peter Wynne Davies and Avril Macdonald, both experts in public relations and public affairs.
The partnership, set up in London provides strategic advice and services to a variety of clients, from blue chip corporations to smaller organisations and individuals.
Recently we have been working with Fortune 500 companies, co-ordinating the campaign for Agricultural Biotechnology in Europe.
This has involved building cross-cultural teams providing factual and science-based information about agricultural biotechnology.
Where appropriate we co-ordinate work with a network of associated specialists and mainstream consultants.
This approach gives our clients the ability to scale their work and budgets – from one-off “think” projects about a particular subject or issue – to nation-based, European and global awareness campaigns.
Campaigns
What our clients are saying about our results:
Objective
“Move public opinion in Europe.”
Result
“Succeeded in gaining better media understanding and coverage, the creation of a network of supporters and an awareness among politicians.”
Mathieu Vrijsen, DuPont
Objective
“Co-ordinate European outreach programme.”
Result
“European strategies were developed in 15 countries and their goals and budgets were met at country level and at EU level. The environment for agricultural biotechnology has improved in Europe.”
Nathalie Moll, Green Biotechnology Europe
Objective
“Develop truly international programmes dealing with complex issues.”
Result
“An integrated approach that takes into account the various stakeholders … maximizing the impact of communications.”
Daniel Rahier, DuPont Agriculture and Nutrition
Objective
“Devise a strategy to produce measurable, positive results.”
Result
“Helped achieve agreement, turned complex science into everyday stories, engaged the media and political world, and assisted … industry’s engagement with key stakeholders.”
Dr Bernward Garthoff, Bayer AG
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