Avril Macdonald
 A former newspaper editor who has managed PR and Public Affairs both in-house and with agencies.
Prior to forming the partnership with Peter Wynne Davies, she led BT’s Corporate Relations function in Scotland, then London, where she was responsible for leading a cross-functional team improving BT’s reputation.
She was an account manager with Countrywide Communications (now Porter Novelli), and Editor of a Glasgow weekly newspaper. She has a track record of award-winning public relations campaigns in media relations, public affairs, internal communications, corporate community involvement, sponsorship and crisis management.
She is a Fellow of the Royal Society of Arts, a member of the Chartered Institute of Public Relations and an Associate of the Institute of Nanotechnology. She has recently achieved Accredited Practitioner status, having completed her first three-year CIPR Continuous Professional Development Scheme.
avril@macdonaldwynnedavies.com
“I find your enthusiasm and your energy to help me with my challenge extremely refreshing and contagious. You are an amazingly creative thinker and some of the ideas you came up with I would not have thought of in a million years ... and you obviously know your business inside out."
Helene Pennel, Sensorial
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