Resources
PR Jargon Buster
Some commonly used terms and their definitions
For the full list go to Chartered Institute of Public Relations
Consultancy: Externally hired public relations services, either an individual consultant or a public relations consultancy
Copywriting: the production of text for publications, advertising, marketing materials, websites etc. Most agencies employ specialists skilled with a direct and succinct writing style
Corporate Communications: Public relations for a corporation integrated as part of the company’s strategic objectives.
Evaluation: Measuring the impact of a public relations campaign. This process is typically linked with planning and research.
In-House: Staff within a company or organisation responsible for public relations function.
In-House Magazines/Newsletter: A tool to communicate with employees about news, issues and developments of interest to them about the organisation they work for.
Internal Communications: Organisational use of process communication to help achieve corporate objectives. Includes employee and shareholder communications.
Media/Presentation Training: Training to help when dealing with the various media (including television and radio), with journalists and when making a pitch to prospective clients.
Media Monitoring: Monitoring a company's coverage in the press, on TV and radio, and on the internet.
Media Relations: Dealing with and building up good working relationships with journalists from the broadcast and print media.
Press Office: A press office handles all media enquiries and puts out all company messages to the media on behalf of their organisation.
Press Release (also known as a News Release): Statement describing an event or item which is considered to be of sufficient interest to readers/viewers/listeners for an editor to publish reference to it.
Public Affairs/Lobbying: Those aspects of public relations communication involving relations with governmental or statutory bodies or their semi-official organisations through sophisticated use of political intelligence and pressure.
Public Relations: The determined, planned and sustained effort to establish and maintain mutual understanding between an organisation and its publics. Also understood as reputation management.
Research: Finding out background information about a company, product or person to assist with a public relations campaign.
To find more about PR, including how to find the right PR consultant for you, go to the Chartered Institute of Public Relations
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